Wander.africa
Sponsored content policy
What we will and will not accept from a sponsor, and how sponsored work is labelled.
Last updated
We accept sponsorship. We do not accept conditions on what we publish. This page sets out the difference.
Labelling
Sponsored work carries a Sponsored label in the byline area and at the top of the page. It is never labelled only in a footer, never labelled as "partner content" in a way designed to be missed, and never styled to be indistinguishable from editorial.
What a sponsor gets
- Association with a clearly labelled piece of work.
- Factual accuracy about their product, which we will check with them.
- A named audience and honest reporting on how the work performed.
What a sponsor never gets
- Approval over editorial copy, headlines or conclusions.
- A recommendation, a ranking, a rating or a review.
- Removal or suppression of unfavourable coverage, on that page or anywhere else.
- Any influence over unrelated editorial work.
What we decline
We decline sponsorship of entry-requirement, safety and cost verification pages. Those pages exist to be trusted on facts that affect whether a reader can travel at all, and a commercial interest in them is not a risk worth taking at any price.
Questions or corrections
Write to desk@wander.africa. We answer corrections first and fastest: if a figure on this site is wrong, telling us is the most useful thing you can do.