Wander.africa
Partners
Who we work with commercially, what we offer partners, and the audience we actually have.
Last updated
This page describes what a commercial partnership with Wander.africa involves. It is deliberately about audience and policy rather than a rate card: prices depend on the work, and a published rate card ages badly.
The audience
Three groups, served deliberately unequally: long-haul international trip planners, intra-African and diaspora travellers, and long-stay remote workers. The second group is the one most travel publishing ignores and the one we most want to serve.
We publish audience figures to prospective partners on request. We do not publish inflated or projected numbers, and we will not quote a figure we cannot evidence in our analytics.
What we offer
- Clearly labelled sponsored guides, written to our editorial standard.
- Newsletter sponsorship in The Wander Brief.
- Destination partnerships with tourism boards, where the reporting remains ours.
- Affiliate relationships with accommodation, activity, connectivity, insurance and car hire providers.
What we do not offer
Paid recommendations, paid rankings, paid reviews, link insertion into existing editorial, or approval over copy. See the sponsored content policy.
Current affiliate partners
Our launch partner set covers accommodation and activity marketplaces, flight search, eSIM connectivity, travel insurance and car hire. This list is kept current as programmes are approved, and each partner is disclosed on the pages where its links appear.
Get in touch
Write to desk@wander.africa with what you are trying to achieve. We will tell you honestly whether we are the right publication for it.